Clarks Hotels and Resorts Expands Footprint in Pushkar with launch of new brand Clarks Resorts

Clarks Safari Group as part of strategic move has diversified into opening properties in religious locations, spread across India. They have launched a new brand Clarks Resort and opened their first resort Clarks Resort Pushkar. The vastly spread property is targeting luxury travelers as the primary market. Also, keeping one eye to the mice and wedding sector, they have opened an exclusive conference and banquet hall, equipped with all the latest gadgets.

In order to reach out to the larger audience, the resort aims to provide a number of facilities to the guests within the resort. For the nature lovers the property has dedicated bird watching machans. Also, guided tours are available for bird watching, where the guide will conduct nature walks while imparting knowledge about the local bird species, and the migratory birds. There are dedicated fruit orchards and the organic gardens, the guests can pluck the vegetable of their choice for dinner or lunch.

Apart from regular rooms, the resort offers private pool villas to provide privacy to the guests. The villa rooms are built keeping the comfort of the families in mind and can be booked by large groups or individual family. There is a dedicated kids zone, and a number of sports activities are present on the resort to keep the kids engaged during the holiday. Also, there are professionals to engage with children when the family wants to have private time. The property has 154 rooms divided into different categories.

In order to cater to the large gatherings the property boasts of a banquet hall that is spread across 10000 sqft. It is totally equipped for weddings, functions or conducting large conferences.

Mr. Prakash Bedi, President, of Clarks Resort shares, “As a group we always believe in innovation and diversification. The Clarks is on aggressive expansion and widening the group portfolio This is our first venture in Pushkar, and with passage of time we are planning to open properties in different states of India. With this new resort targeting 60% occupancy in the coming financial year. We believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests. We plan to showcase our newly signed property as a major hub for mice and weddings..”