Consumers in favour of sustainable travel but cost is king, reveals WTTC report

WTTC’s latest report ‘Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers’ focuses the gap between travellers’ desire for sustainable options and their actual behaviour. Julia Simpson, WTTC President & CEO, said: “Travellers care about sustainability but when buying travel, cost and quality are king. Customers expect businesses to create affordable sustainable options.”