A rise in dark tourism—where travelers visit historical sites of death and disaster—is creating ethical challenges for authorities, according to GlobalData. The data and analytics company notes that site managers should tread carefully to avoid trivializing the event being memorialised. The report reveals that the ethical implications is one of four main challenges for dark tourism, alongside keeping experiences authentic, over tourism, and questions over integrating technology. Steps should be taken to ensure that the tours are responsible and educational. For instance, the 9/11 Ground Zero Museum Workshop hosts student and educational tours on a regular basis.