Eyeing alliances with global hotels for co-branding or loyalty programmes: Chairperson, Lemon Tree Hotels

Patanjali G. Keswani, Chairperson, Lemon Tree Hotels, said, “We are all set to capitalise on rising demand in India, focusing on premium pricing. We plan to list our subsidiary, Fleur Hotels, within the next 24 months, and eyeing alliances with international hotel chains for co- branding or shared loyalty programmes in the next five years.”