FAITH proposes ‘Holiday in India’

At a recent pre-budget meeting with the Finance Ministry, FAITH proposed a tourism strategy — Holiday in India — on the lines of ‘Make in India’. FAITH has done a scenario analysis, which shows that under this strategy, Indian tourism can impact up to an estimated 12-16 crore jobs directly or indirectly from the current levels of approximately 4-5 crores. The tourism GDP can get impacted directly or indirectly up to 40 lakh crores from the current levels of around 7- 8 lakh crores. In a document released to its industry members, FAITH has said that the objective behind ‘Holiday in India’ is to make India a multi- season, multi-product, highly preferred tourist / business / conference destination for both the global and domestic tourists.