G.B. Srithar returns to India as Regional Director for Singapore Tourism

Singapore Tourism Board (STB) has announced the appointment of GB Srithar as Regional Director for South Asia, Middle East & Africa (SAMEA) to be based in Mumbai. Srithar is well acquainted with the Indian markets having worked in India between April 2010 and December 2013 as Area Director, South Asia. Prior to his appointment as Regional Director, he headed the Brand Campaigns team at STB’s HQ’s Marketing Group.
One of his key responsibilities will be to oversee the STB’s leisure and BT MICE travel promotions, marketing and developmental efforts in the SAMEA region; and his office will work closely with travel trade and non-trade partners to promote Singapore as the destination of choice among Indian travellers.
Talking about his appointment and vision for the Indian market, Srithar said, “I am happy to assume a wider role and be back in Mumbai, a place that I have enjoyed working and living in. India is a key market for Singapore. In 2015, India registered a growth of over seven per cent in Visitor Arrivals at 1,013,777 arrivals, having crossed the 1-million mark for the first time. We have also observed a consistent growth in visitor arrivals in India over the last five years. I seek to extend STB’s hands in partnership to our friends in the travel fraternity across, not only in the key metros but also in the Tier II and III cities, which will contribute increasingly to the rise of the international visitorship for Singapore.”