Gen Z travellers prefer personalised, authentic local experiences, with price not so much of a consideration: Euromonitor

Caroline Bremner, Senior Head of Travel Research at Euromonitor International, said destinations that deliver safety, relaxation, value, good quality food and drink and access to natural attractions would continue to do well. She noted that younger (Gen Z) travellers, much preferred personalised, authentic local experiences, with price not so much of a consideration, relative to much older baby boomers who seek value.