German media giant Bertelsmann invests in Treebo

The international media, services and education company Bertelsmann is leading a Series B round of financing for Treebo, an Indian branded managed marketplace for budget hotels. Existing investors SAIF Partners and Matrix Partners are also participating in this fundraise. Pankaj Makkar, Managing Director of Bertelsmann India Investments, said, “Treebo serves a huge unmet need in the budget travel space – that of reliable and affordable accommodation. Over the year since the group was established, they have focused on delivering a great guest experience, and have extensively deployed technology in all parts of their operations to accomplish this objective. We are excited to partner with them on a journey towards building one of the most innovative and popular consumer brands in the hospitality space.”
Treebo offers moderately priced accommodations for travellers. The brand guarantees free breakfast and beverages, free internet access and high standards of cleanliness. Treebo helps its partners that operate under the umbrella brand to keep developing these standards and uses innovative technologies, marketing strategies and events to ensure consistently high occupancy rates and customer satisfaction. Treebo Co-founder Rahul Chaudhary said, “Bertelsmann is a globally respected business partner. They are known for taking a long-term view of their investments, and for supporting companies that create sustainable, long-term value.” Treebo plans to use the new funds to drive its own expansion, strengthen its marketing, and make investments in technology. It is the ninth company in the Bertelsmann India Investments portfolio and the fourth new investment in 2016.