In the backdrop of the demonetisation drive, Goibibo has launched a feature for its partner properties to collect online payments from their walk-in and offline customers. There is no requirement of POS machines. This is a secure and scalable feature launched by Goibibo for its partners. Goibibo has enabled 9000 properties in the first phase. There is a significant volume of properties in India that have a large percentage of walk-in guests. Also these properties do not have access to POS machines or digital payment instruments. Properties range from budget hotels, guest houses, BnB’s, alternate accommodation, homes, villas, cottages, houseboats etc. It is estimated that there are more than 100,000 such long tail accommodation units in India that lack access to digital payment solutions. Walking in customers can pay at the hotel via Credit and debit cards, EMI linked payments, Net banking and a host of wallets. Unlike wallets, this channel does not have any payment limits. Ashish Kashyap, Founder & CEO, ibibo, says, “We at ibibo welcome demonetisation and digitization of transactions. Our mission is to organise the accommodation and transportation industry. This payment feature for offline use case is a step in this direction. Online travel is one of the few industries that has 100% of its transaction in a digital format. By launching this feature, we are catalyzing the movement from offline to online and at the same time solving problems for the hotel industry”