GRT Hotels’ strategy is to saturate south, ride leisure boom with more properties in scenic locales

Targeting wider expansion, Vikram Cotah, CEO, GRT Hotels & Resorts, said, “Our strategy is to saturate the south. With resorts in Kodaikanal, Yercaud, Wayanad, Mamallapuram, and Puducherry seeing surging demand during peak holiday season, the company wants to ride the leisure boom with more properties in scenic locales, such as its upcoming ultra-luxury property in Pachalur.”