To attract more tourists through web series, advertisements, documentaries and films, the Gujarat government is likely to announce a policy soon to provide aid and financial incentives to shoot films and videos in Gujarat. The state tourism policy contains guidelines for cinematic tourism, but it does not offer any financial support or benefits to attract film producers. “Apart from Gujarat’s proximity to Mumbai, we have the best beaches, heritage properties, mountains, deserts, rivers, modern buildings and other locations to offer. The state government has decided to form a new policy to promote cinematic tourism in the state,” said, Mamta Verma, Tourism Secretary, Gujarat.