Hurtigruten appoints Cruise Professionals as GSA for India and Sri Lanka

Hurtigruten has appointed Cruise Professionals as its exclusive GSA for India and Sri Lanka. The Norwegian cruise company aims to grow revenue opportunities and establish wider distribution in these two markets. By enhancing their commitment in India and Sri Lanka, the management of both companies aims to make Hurtigruten a major exploration cruise brand in India with significant growth in the years ahead. Recognising the need for a concentrated brand and product development strategy to service India and Sri Lanka, William Harber, Hurtigruten’s President for China & Asia-Pacific, says, “Our partnership with Cruise Professionals will enable the rapid expansion of our exploration cruising and coastal Norway products. This association leverages Cruise Professionals’ expertise in managing distribution.  Their operating model and strengths in sales and marketing will deepen current relationships and create future trade arrangements across India and Sri Lanka.” Nishith Saxena, Founder & Director of Cruise Professionals says, “Hurtigruten and Cruise Professionals association has come at a time when a large section of Indian travellers are seeking a different experience that goes beyond the normal cruising options. We shall make Hurtigruten easy for the travel agent to sell and deliver a complete solution for adventurous travellers by educating the trade about these unique voyages offered to some of the world’s most breathtaking destinations.”