IATO is optimistic about boosting inbound tourism to Puri, Odisha, through its annual convention. Highlighting the potential impact of the event, Ravi Gosain, President, IATO, said, “With government support in marketing and promotion, IATO’s action plan could drive a 20–25% rise in inbound tourist arrivals, adding ₹8,000–10,000 crore annually to the local economy.”