With an aim to increase tourist footfalls from India, Embassy of Iceland organised and hosted a film tourism conference for the Tamil and Telugu film industries. The event was held in Chennai and Hyderabad on September 20th and 22nd and saw a presence of the top producers and cinematographers from the industry. H.E Thorir Ibsen, Ambassador of Iceland to India attended and addressed the gathering of select producers and cinematographers in both cities. He said, “Iceland has many advantages as a filming location. One among them is the spectacular variety of landscapes and locations found within short distances of one another. The local crews available are well experienced and well trained for producing quality films in tough conditions. Besides these, the incentives for filming in Iceland will be increased from the current 20 per cent to 25% in 2017. We are looking forward to work with many more Indian film-makers and are hoping to see Iceland more often on the big screen.” Kumar Sitaraman, Honorary Consul General of Iceland in Chennai added, “Iceland received 1000+ tourists from India last year. We are hoping that the numbers of tourists from India increases after audiences watch the many impressive landscapes and natural beauty the country has through the big screen.”