ICPB to hold roadshows in Europe

The India Convention Promotion Bureau (ICPB) held its first interactive meeting of the newly elected Governing Board and all members of the body at Hotel Samrat, Chanakyapuri, New Delhi. Enlisting new plans of ICPB in 2018, Chander Mansharamani, Vice Chairman, ICPB says, “For our international roadshows in Europe, we are planning to go in for three cities- Geneva, Paris and Brussels. Most of the international organisations have headquarters in these three cities. We are raising money to hire a PR agency that can get appointments with most of the associations there.”
Talking about the key takeaway from the interactive session, he says, “We at ICPB are very happy that we could build up confidence with the Ministry of Tourism, where they are coming forward to ask us what exactly we want, their wish to partner with us and do things together. For 2018, besides roadshows, training programmes and convention, we will be concentrating on the marketing side. We market India as the preferred convention destination, which involves the roadshows abroad. This is the first time we will be going abroad to do a roadshow.”