ILTM Asia will become ILTM Asia Pacific and move to Singapore in 2018, taking place from May 21–24 at the Marina Bay Sands hotel. A new event, ILTM China will remain in Shanghai in October 2018, to be re-focused for buyers and planners of outbound luxury travel from China.
The changes were announced at the ILTM Asia 2017 Opening Forum in Shanghai last night by ILTM Portfolio Director Alison Gilmore. She commented, “Research amongst our clients shows that the luxury outbound market is growing so fast that many companies are now separating their current and future business plans and marketing strategies to focus on China and Asia as two independent opportunities. ILTM has listened and is responding with two dynamic events dedicated to their own audiences.”
ILTM Asia Pacific will be re-positioned to represent the whole of Asia, bringing more international buyers, similar in context to ILTM in Cannes. “We will create the show to be as international as Cannes, with the same ambiance, story and stature but set in the dynamic heart of Asia – Singapore – considered to be both the region’s gateway and its hub,” continued Gilmore.