India has a lot of potential for festival tourism, said, Prime Minister Narendra Modi during his montly radio programme Mann ki Baat. Modi also said that India presented immense possibilities for festival tourism as it is called ‘land of festival’. He added, “We must try to popularise our festivals such as Holi, Diwali, Onam, Pongal and Bihu and invite people from other states and countries too to join the festivities.”