India, the most digitally-advanced traveller nation

India is the most digitally-advanced traveller nation and ranks first in the league table of countries surveyed by Travelport for its Global Traveller Survey, ahead of its Asia Pacific counterparts, China and Indonesia. According to the results of Travelport’s Global Traveller Survey, which had 11,000 respondents across 19 countries, of which 1000 respondents were Indian, Indian travellers were at the top of using the digital assets when it comes to travel. Rabih Saab, President and Managing Director EMEA of Travelport, launched the findings of the report in New Delhi and said, “These findings demonstrate the significance of digital tools for Indian travelers before and during their journeys, though the result is frankly unsurprising for those of us who have been following the digital market here for some time. The findings highlight the need for the $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers.”
The major findings of the survey revealed that 91 per cent of Indian travelers use peer-to-peer reviews when researching a trip, while 87 per cent use videos and photos posted by their friends as part of their research. A total of 85 per cent Indians use price comparison sites to help them find a good price or package, while 67% use voice search, utilising devices such as Siri or Amazon Echo, when researching a trip, which is 20 per cent more than the global average.