The India Brand Equity Foundation (IBEF), in its latest report titled ‘Tourism and Hospitality’ has ranked India as eighth in the world in 2017 in terms of absolute direct contribution of travel and tourism to its GDP. The tourism and hospitality sector’s direct contribution to GDP in 2017, was Rs 5.94 trillion (US$91.27billion). This is expected to reach Rs 12.68 trillion (US$194.69billion) in 2028, implying a CAGR of 7.23 percent during 2012-28. According to 2018 report of the World Travel and Tourism Council (WTTC), India was ranked third in the tourism sector. India generated revenue of about US$247 billion in 2018