Indian hotel prices normal vis-a-vis global standards, scope for growth in ADR: Arjun Sharma 

Arjun Sharma, Chairman, Select Group, said, “The industry must recognise that the high prices of hotels in India are considered normal on a global standard. Certain markets seek lower pricing; however, high prices are not a major concern as long as they are backed by exceptional service. The Indian hospitality sector consistently ranks among the top globally in terms of service quality. Thus, it is evident that the sector still has considerable scope for further growth in average daily rates (ADR).”