J&K has immense potential to host weddings & MICE events but needs Govt support, says Anoop Kanuga

Anoop Kanuga, MC Member, TAAI, said, “The potential to host weddings in J&K is immense, primarily due to its scenic locations and cultural richness. To tap it, the govt can help support the MICE community by improving infrastructure, strengthening security and offering subsidies to attract event organisers and agents to host weddings and MICE tourism events in the region.”