Kerala launches ‘Fam 2 Malabar 500’ initiative to mark Malabar on the global tourism map

Tourism Minister P A Mohamed Riyas unveiled the logo for the ‘Fam 2 Malabar 500’ initiative, that will bring around 500 tour operators from India and abroad to the districts of Thrissur, Palakkad, Malappuram, Kozhikode, Kannur, Wayanad, and Kasaragod this year to familiarise themselves with the region’s potential as a vibrant tourism hub.