Seema Kadam, Regional Director (India), Los Angeles Tourism & Convention Board, reveals, “We have created a new ‘Travel Trade Facebook’ page for all English-speaking markets. We have a consumer website but realised the importance of having a dedicated B2B page to provide regular updates, showcase new products and answer questions from the global travel trade community on all things LA. We will have information on hotels, special days, LAX Airport updates, COVID protocols, info on LA’s outdoor activities, e-learning Programme i.e L.A, itinerary suggestions, etc. At a later stage, we will built the content to have data on LA/California suppliers.”