Lemon Tree eyes Sri Lanka and Dubai for expansion

Displaying an aggressive growth over the last few months, Lemon Tree is now on an expansion spree. Rattan Keswani, Deputy Managing Director, Lemon Tree Hotels, says, “As far as our expansion is concerned, we will go where a larger section of Indians tend to go. In both Sri Lanka and Dubai, the largest inbound is from India. We are focussing on these two locations because we know here the brand strength will create the guests for us, without having to work much hard.”
Keswani reveals that the brand is chasing a few pieces in both these places. “Our strength is our loyalty programme and depth in the Indian customers. About 90 odd per cent of our customers are Indians. So, that’s our focus but we have not scored any goals that I can talk about at this moment.”