Maharashtra woos tourism industry in Chennai

Maharashtra Tourism Development Corporation (MTDC) participated in India International Travel Mart (IITM) at Chennai Trade Centre, Nandambakkam, Chennai from July 29 to 31, 2016 for promotion of Maharashtra Tourism amongst the B2B, travel trade and media fraternity of Chennai. MTDC also held a road show on July 29, post exhibition to promote the state and enthrall the Chennai trade. Swati Kale, General Manager, Maharashtra Tourism Development Corporation said, “Tamil Nadu is one of the most developed states of India with a large class of educated and affluent society. Maharashtra has rich tourist destinations to satiate the needs of tourists from Tamil Nadu. With Chennai being an important market from tourist point of view it is imperative for us to showcase Maharashtra and its best products to the B2B, Travel Trade fraternity, stakeholders and media. From exotic beaches to historic forts, scuba diving to fort trekking, heli tourism to deccan odyssey, delicious cuisine to culture and heritage monuments there is a lot to explore in Maharashtra. The list is endless and that is what we aim to showcase through these road shows.”
On these initiatives, Minister of Tourism, Government of Maharashtra Jaykumar Jitendrasinh Rawal commented, “The Chief Minister of Maharashtra Devendra Fadnavis has declared the year 2017 as the ‘Visit Maharashtra Year’ as part of its tourism development strategy. In view of the same, Department of Tourism, Government of Maharashtra, planned to organize a series of roadshows, events, festivals and cultural programmes throughout India to promote the state’s tourism attractions. The objective of MTDC’s participation at IITM is to promote Maharashtra as the world-class tourist destination, and offer opportunity to travel & tour operators to interact with foreign buyers, retail buyers, exhibitors, policy makers, investors. Participation at IITM is a golden opportunity to aggressively market the tourism inventories, vibrant culture, unique destinations and investment opportunities in Maharashtra. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation said, “IITM is a perfect platform for us to showcase our best aspects with over 200 participants from various travel-trade organizations and tourism boards from over 8 countries and 15 Indian states. With such events we aim to get socially engaged in promoting Maharashtra as an outstanding tourist destination exposing the heritage and cultural facets of the state. At IITM we showcased a variety of spheres such as pilgrimages, adventures, culture and heritage, beaches, hills and many more.”