Tourism Breaking News
Mauritius has recorded an 8 per cent increase in visitors from India during January-June 2017, as compared to the same period last year, revealed Mauritius Tourism Promotion Authority. Vivek Anand, Country Manager, MTPA India, dedicated the increase to strategic industry partnerships to boost market awareness about Mauritius as a leisure, MICE and wedding destination “Our brand positioning emphasises on Mauritius’s natural beauty, luxurious indulgence and a range of activities for different types of travellers. We are working closely with India’s leading trade stakeholders to promote the destination as an ideal choice for the discerning consumer and this activities will continue in the second half of 2017,” he added.
As part of the promotional plan, MTPA India has already organised roadshows in Tier-II and Tier-III cities, and seminars for travel agents; hosted familiarisation trips for travel agents, wedding planners and media in the first half of the year. Starting July, MTPA will organise a four city roadshow in August 2017 in Delhi, Mumbai, Chennai and Bangalore.
OM Tourism was set up to handle outsourced sales, marketing and media relations for luxury hotels chains and National Tourism Boards. Amongst OM Tourism’s clients are Grand Resort Bad Ragaz, Visit Indonesia Tourism Office, Vietnam National Administration of Tourism, Mauritius Tourism Promotion Authority.
