MICE advantage programmes to offer incentives for international events: Rakesh Verma, JS

Rakesh Verma, Joint Secretary, Ministry of Tourism, has revealed that in order to strengthen the MICE sector, they are looking at state level and city level MICE bureaus. “We are planning to offer MICE advantage programmes, because most of the cities internationally provide various incentives for international events. Thus, we have also advocated a similar programme to the states, and we are hopeful that it will have a positive impact,” he suggested.