Mobiles to influence about 9 out of 10 hotel bookings by 2022

The ‘FB Travel Report’ commissioned by KPMG, Facebook and Nielsen suggests that nearly 90 per cent of hotel bookings in India are expected to be mobile-influenced by 2022, while nearly half of the hotel bookings in 2022 are expected to be Facebook-influenced, both nearly three times their current levels. This growth is expected to be driven on the backdrop of the swell in the traveller pool from an emerging middle class, niche experience-seeking consumers and increase in OTA bookings through mobiles in the five years between 2017 and 2022. Brands, therefore, have a USD 12 billion worth of incentive to re-look at their marketing strategies and adapt to the fast-evolving mobile-first internet economy of India.