MOT aims to create tourism assets bank, which will map India’s tangible and intangible attractions: Vidyavathi

Ministry of Tourism is aiming to create a tourism assets bank, a new initiative that maps India’s tangible and intangible attractions. From Hyderabad’s biryani to the beaches of Goa, the project will categorise what makes each destination special. V Vidyavathi, Secretary, MOT, said, “The aim is to develop tourism products that resonate deeply with travellers, offering them more personalised and experiential journeys.”