Marking the National Tourism Day on 25th January 2023 under the aegis of ‘Azadi Ka Amrit Mahotsav’, seminars, cultural events and other programmes are being organised by the Centre where several states are conducting events to promote tourism in their region. The Indian government established January 25 as the National Tourism Day to raise awareness about the importance of tourism for the country’s economy. The day is observed to cultivate awareness among the global community on the importance of tourism and its social, political, financial and cultural worth.