MOT to launch campaigns to promote Kumbh Mela globally

In a bid to attract more foreign tourists, the Ministry of Tourism will take a slew of measures to promote the upcoming Kumbh Mela globally. The 49-day-long fair is scheduled to begin in Allahabad on January 2019. In a written reply in Lok Sabha, KJ Alphons, Union Minister of State (I/C) for Tourism said, “The Ministry will launch ‘Chalo Kumbh Chalo’ campaign across the country and other marketing campaigns to promote the fair. We are organising the ‘Pravasi Bharatiya Divas’ in Varanasi to attract ‘Pravasi Bharatiya Delegates’ to visit the holy congregation.”
“We will lay out advertisements promoting Kumbh 2019 at major international airports of the country to attract foreign tourists. We will also develop designated area for flag hoisting for 192 countries visiting Kumbh Mela,” Alphons added.