Madhya Pradesh kickstarted the two-month mega event, Jal Mahotsav, to promote water-based tourism in the state. Due to its popularity and potential opportunities for investors and visitors, the state tourism board wants to create more such projects that will offer the same experiences like Jal Mahotsav. Principal Secretary Tourism and Culture Department and Managing Director, MP Tourism Board Sheo Shekhar Shukla added that 15 similar sites have been identified in the state now where the work will start soon.