Need to create synergy between state governments and industry to optimise tourism efforts, says Suman Billa 

Suman Billa, Additional Secretary, Ministry of Tourism, Government of India, said, “Our potential is enormous, but our performance is lacking. We have some of the greatest attractions in the world, yet the tourist experience remains poor. We need to create synergy between state governments and the industry. Results will only come if we optimise our actions among these players.”