Need to develop connectivity, marketing strategy for Kishtwar in Jammu: Brar

The Directorate of Tourism, Jammu is now trying to promote a little-known destination in the UT called Kishtwar. Rupinder Brar, Additional DG, MoT, said that Kishtwar is blessed with beautiful geaography and rich culture, and has immense potential with regard to several types of tourism, ranging from nature to ethnic tourism. She said, “We need to work with the local administration and develop connectivity to the destination, hospitality units workforce quality and marketing strategy for Kishtwar. We are planning roadshows and other promo activities to promote the region extensively.”