Need to embrace innovation and grow and direct investment into the sector in order to drive its positive transformation: UNWTO

UN Tourism Secretary-General, Zurab Pololikashvili, stressed the need to embrace innovation and grow and direct investment into the sector in order to drive its positive transformation. “With tourism having bounced back from the biggest crisis in its history, now is the time to channel our energy into building greater resilience against any future shocks,” he said. “At the same time, we must ensure tourism’s growth benefits people everywhere, above all by expanding access to education and job opportunities and harnessing the power of new technology.”