New AI Express to focus on leisure-oriented and price sensitive markets

The new Air India Express (merged entity of two of its LCCs – Air India Express and AirAsia India – rebranded AIX Connect) will focus on leisure-oriented and price-sensitive markets while improving connectivity between key domestic cities and Air India’s fast-expanding international network. While a complete merger is still months away, both airlines have now integrated their reservation systems along with other customer-facing processes. Integrating Air India Express and Air India with other airlines in the Tata Group is expected to bring revenue, cost, and operational benefits through broader adoption of each airline’s best practices, systems, and routes, and conferring greater economies of scale.