OYO has launched early check-in up to 7 days prior to booking. This facility is being offered free of cost in many OYOs, and at a nominal charge in others. With this launch, OYO claims to be the first hotel brand in the world to offer guaranteed early check-in to guests. OYO’s Sunrise check-in is now live both on its website and mobile App. Customers can easily identify, select and book hotels that offer confirmed early check-in. In addition, guests can also modify their existing booking and secure an early check-in. Speaking on launch, Ritesh Agarwal, Founder & CEO, OYO, said, “Despite changes in the way we live, travel and work, the hotel industry across the world continues to follow the outdated concept of a standard check-in time. Nowadays, travel is no longer about following prescribed itineraries. At OYO we understand our guests and build features tailored to their needs. With Sunrise check-in travellers can plan their mode of travel, duration and trip-itinerary in a better way, without being constrained by the check-in time.”