Oberoi Hotels & Resorts unveils its new brand identity

Oberoi Hotels & Resorts has revisited its identity to ensure it reflects all its core values. It recently has presented the “Oberoi Sun”. The “Oberoi Sun” translates the warmth, energy and sense of well-being of the guest experience. Along with this, the brand has also launched its newly revamped website that hopes to capture an online experience that mirrors the brand’s hotels and resorts. The website has endeavoured to capture the unique Oberoi experiences offered across all the hotels and resorts through a film. Talking about the branding initiative, P.R.S. Oberoi, Executive Chairman, The Oberoi Group says “For all of us at Oberoi Hotels & Resorts, our guests come above everything else. This has been the foundation of our existence for over 85 years and holds as true in our hearts and minds today as it did when the first Oberoi hotel was established by my father Rai Bahadur M.S. Oberoi in the 1930s. With a deep belief and commitment to our guests, we thought who better to guide us into the future than our guests, initiating an exciting journey of brand re-discovery for Oberoi.”