Onefinerate.com gives its travel agent partners and M!CE bookers easy and direct access to hotels that match their event criteria. RFP is sent instantly to the selected hotels for them, with a prompt, to respond to the booker at the earliest. The OFR operations team ensures that the RFPs are responded by the hotel partners at the earliest. This leads to a shorter ‘selling cycle’ thereby helping both parties to close deals in a shorter window of time. Incremental sales & revenue for hotels with minimal use of their resources adds to their bottom line and at the same time giving the bookers an opportunity secure business faster. Onefinerate.com or OFR is one-of-its-kind travel marketplace designed for both B2C and B2B business. It addresses the key pain points of both the M!CE bookers & hotels like lead generation, access & faster response times. With deep domain knowledge, the OFR team has developed complex algorithms that identify & match the bookers requirements with the availability & rates offered by hotels. With the expanded distribution network, Hotels discover Bookers that they had never worked with and Bookers begin business with Hotels where they had no relationships.