Our goal is to increase the number of MICE events held in India: Arvind Singh

Arvind Singh, Secretary, Ministry of Tourism, has shared that the goal with the MICE tourism strategy would be to increase the number of MICE events that take place in the country. We see that we have a very small percentage of the global MICE market, and that a large number of Indian groups and Indian MICE events are held abroad as people like to Southeast Asia, Middle East or Maldives to hold MICE events. Hence, the short terms strategy would be to attract some of them because of the restrictions on travel, and if they are doing any MICE events, to encourage them to hold them at many places in India, instead of going to neighbouring countries.”