The overall acceptability of online companies and customers who believe can book via companies like us has only increased in India, says Jaal Shah, Founder of Rezlive.com. “India has become a very competitive and crowded market in terms of the B2B online portals. What is really good about this is that most of them are home-grown Indian companies. There have been some new entrants in the market and the existing players have strengthened their position. India as a market has also evolved where in people want to book online more,” he adds.