OYO signs MoU with Uttarakhand Tourism

OYO Rooms has signed a Memorandum of Understanding (MoU) with the Uttarakhand Tourism Development Board (UTDB) for standardising and promoting hospitality in the state. Under the MoU, OYO will help in transforming and standardising hospitality real-estate units and make local homestays better equipped to suit the need of visitors and tourists. In the first phase, OYO has already standardised 15 home stays registered with UTDB. This will be followed by listing and marketing these properties on OYO’s channels. “We are very proud to partner the efforts of the Uttarakhand Government in building a tourism-friendly infrastructure while sustaining local communities. The pace of our efforts is aligned towards ensuring that while infrastructure is upgraded and standardized, the local ecosystem is not disrupted. OYO has built deep expertise in standardizing amenities and guest-experience in the unbranded hotels segment. This tie-up gives us the opportunity to transfer these skills and learning to the state of Uttarakhand.” said Abhinav Sinha, Chief Operating Officer, OYO. Commenting on the development Shailesh Bagauli, CEO, Uttarakhand Tourist Development Board said, “UTDB is happy to partner with OYO, the leading brand of hotel-networks in the country. We are confident that OYO’s expertise in standardizing and marketing large inventories to customers in different parts of India will drive immense value to this partnership. We look forward to our joint efforts contributing to increased tourist influx and a better stay experience for visitors to Uttarakhand.”