Penang conducts four-city sales mission

The Penang Convention & Exhibition Bureau (PCEB) started its Penang Sales Mission to India with an objective to promote Penang as the preferred destination for corporate and association meetings, incentives and leisure travel. Led by Ashwin Gunasekeran, Chief Executive Officer, PCEB, the mission is supported by a Penang delegation of 17 partners, including the state bureau for leisure travel – Penang Global Tourism, hotels, destination management companies, event experts and PCEB’s official airline partner, Malaysia Airlines.
“India is one of the top five markets for business events in Penang, and over the past year, we have received encouraging interest from event planners and conference organisers. India is the sixth highest generator of tourists to Malaysia. This mission is joined by some of Penang’s finest offerings in the hospitality, travel and events sectors, and will showcase the best of what Penang can offer to the Indian market.”  said Ashwin Gunasekeran, CEO, PCEB.
The mission kicked off in Kolkata on January 17, 2018, moving on to New Delhi on January 19, Mumbai on January 22 and Bengaluru on January 24.