‘Funtastic’ Philippines roadshow in Ahmedabad

The Department of Tourism (DOT), Philippines is conducting the ‘Visit the Philippines Year (VPA) 2016’ roadshow for its travel trade partners based in Ahmedabad on February 24, 2016. The 25-member delegation is led by Raymond Glen A. Agustin, Chief Tourism Operation Officer, Market Development Group- Russia, India & the Middle East, DOT Philippines. The delegation comprises of hoteliers, resorts, spas, and representatives of tour attractions, interacted with over 100 key travel and tour operators, MICE providers, up-market leisure operators and media personnel. The roadshow, also held in Pune on Feb 22, included interactive B2B sessions, educaion programmes and workshops to aid trade members in planning itineraries and responding to customer queries in these cities. Speaking at the event, Raymond Glen A. Agustin affirmed that India is an important source market for the Philippines with 74,824 Indians visiting the destination last year, which was a 22.36 per cent year-on-year increase. Overall, the Philippines expect to welcome 100,000 Indian tourists by 2017. VPA 2016 campaign’s aim is to drive excitement among travellers so that they revisit the country in 2016 for more fun and adventure and to garner fabulous memories to cherish. “In order to strengthen co-operation between DOT and our important business partners in the Indian travel industry, several promotional activities such as roadshows, taxi branding, participation in fairs and exhibitions and Fam trips have been carried out and further activities will be organized during this year,” added Glen. As a part of its marketing development strategy, Department of Tourism, Philippines has recently branded 100 radio cabs in Pune and Ahmedabad.