Rajasthan formulating new tourism policy

Rajasthan tourism department has initiated the formulation of a new tourism policy. Nihal Chand Goel, Additional Chief Secretary-Tourism, Government of Rajasthan, informed that the department has started consultation process with various stakeholders on a range of elements to be incorporated in the new policy and the tourism department plans a huge campaign in the coming days in the conventional as well as new emerging mediums to lure tourists to the state in a big way. “Rajasthan tourism will kick-off a multi-modal and a multi-crore global marketing campaign, inspired by the Incredible India campaign, and the success of states like Kerala, Madhya Pradesh and Gujarat in recent times,” he said. Besides organising music and folk festivals, new exhibitions and events for tourists will be organised to allow enable tourists to spend more time in the state. Goel further added that upgrading tourist facilities are a priority for the department which includes infrastructure like integrated plan for roads, tourist police, cleanliness drives and government-to-government partnerships. The launching of intra-state aviation connectivity between Jaipur, Udaipur and Jodhpur is also part of the initiative to save time for tourists who require speedy travel modes, added Goel.