In a bid to tap the potential of Rajasthan’s cultural heitage, the Rajasthan Tourism and UNESCO have joined hands for a project, wherein 10 cultural tourism hubs are being developed in Jaisalmer, Jodhpur, Bikaner, and Barmer districts. These hubs are being developed by adopting the ‘Art of Life’ methodology. The project is adding prosperity to the life of 884 performing artists and 594 handicraft artists and safeguarding the traditional art forms.