The Ras Al Khaimah Tourism Development Authority conducted a press conference in New Delhi on January 12, 2016, in an attempt to target the Indian tourism market. “India is currently the fourth largest inbound market for the emirate, after Germany, Russia and the UK,” said Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority. Ras Al Khaimah witnessed 16,000 Indian tourist arrivals into the emirate in the previous year. “We have seen an incredible 81 per cent year on year growth in tourists from India. By the end of 2018, the sub-continent is expected to be a big contributor to the emirate’s vision to attract one million visitors. We are working towards spreading awareness and conducting events to increase our partnership with the travel trade in India,” added Mattar. Ras Al Khaimah is primarily a family destination which also offers business, MICE, leisure, adventure and luxury travel.