PATA CEO Liz Ortiguera, said “Safety, wellness and smooth travel experiences are top of mind as needs for post-pandemic travellers. It’s important to provide clarity in processes and deliver good customer support in the face of ever-changing circumstances. Recognition should go to all the travel and tourism staff that are enabling efficient and great travel service delivery and experiences in the face of all these challenges. We need to respect and applaud their efforts as the backbone of the industry through these challenging times.”