Tourism Breaking News
Sara Sodhi Juneja, Founder & CEO, Sara Consulting Services announced, “Over the years I have supported Finnish tourism brands in the region, organising a number of Fam Trips, Workshops, Marketing & PR Collaborations. I am thrilled to share that my cooperation with them will continue & I am representing some fantastic Finnish Tourism brands.
“While heading Visit Finland in India & Gulf for seven years, my greatest achievement was driving the highest number of overnight stays from India to Finland to date. Another highlight was growing the number of Indian overnights to Finland by 35 per cent in 2024.”
- Embassy of Finland in India
I am happy to continue my work on country branding projects with Team Finland India, collaborating with Embassy of Finland in New Delhi & Consulate General of Finland in Mumbai.
- Visit Rovaniemi – Tourism Board for The Official Hometown of Santa Claus!
Indian overnights to Rovaniemi grew by 90 per cent in 2024 marking the highest overnights from India to Rovaniemi to date. Going forward, my efforts will be aligned to strategically position Rovaniemi as a year-round destination for Indian travellers, offering unique arctic summer & autumn experiences along with the traditional winter attractions.
- Strawberry and Nordic Hotels & Resorts in Finland—Most Iconic Hotels in Helsinki!
With a portfolio of 19 stunning hotels in Helsinki including the iconic properties of Hotel Kämp, Hotel St. George, Hotel Haven, and Hotel Lilla Roberts, as well as Clarion Hotels, Strawberry is committed to draw in more guests from the India market. I will support the organisation in maintaining their leading brand position in India and help them deliver exceptional hospitality experiences tailored for Indian guests.
- Apukka Resort, Rovaniemi—The premier glass igloos in Lapland!
For those dreaming of Northern Lights adventures and immersive Arctic experiences from August to early April, Apukka Resort offers an unforgettable escape. I will strengthen Apukka Resort’s brand presence in India, as well as foster a meaningful engagement with potential partners and clients.
- Eckerö Line—Seamless travel between Finland & Estonia!
India has emerged as a key market for Eckerö Line, with a 21 per cent increase in Indian travellers in 2024. As demand for premium ferry travel between Finland and Estonia rises, I will be supporting Eckerö Line to further enhance their services for Indian travellers.
- Mark your calendars! Finland – India Roadshow, August 2025
“As per tradition, I am organising the annual Roadshow to India (Mumbai & New Delhi) this year, showcasing the best travel & tourism companies that Finland has to offer,” shared Juneja.
