Sarovar enters Ethiopia with a new hotel in Addis Ababa

Sarovar Hotels forayed into yet another international market as it signed a hotel in the Ethiopian capital city, Addis Ababa. The hotel in Ethiopia marks Sarovar’s presence in the fifth country in Africa after Tanzania, Kenya, South Sudan and Zambia. This move comes after the group recently took over the management of a hotel in Lusaka, Zambia. The 101-rooms hotel will be called Sarovar Premiere Addis Ababa. This will be Sarovar Hotels’ seventh hotel in Africa. The group currently manages New Africa Hotel in Dar Es Salaam (Tanzania), The Heron Portico in Nairobi, The Zehneria Portico in Nairobi and Panorama Sarovar Portico in South Sudan. The Lazizi Premiere opens in Nairobi in February 2017 and Sarovar Premiere Lusaka is expected to be opened in 2018. Commenting on the new endeavor, Ajay K. Bakaya, Executive Director, Sarovar Hotels, said, “We are very excited to be expanding to another new destination in the African region. With Sarovar Premiere Addis Ababa, we exceed a total of 1000 rooms in Africa. Being Ethiopia’s biggest commercial hub and the host location of the African Union headquarters, Addis Ababa has become a major destination for many travellers to the continent, business as well as leisure. We see great growth potential in this market with high demand and this development makes a momentous step in our growth and expansion strategy in the overseas market.”